Why make Norfolk your 2012 base

Norfolk is the closest major holiday destination to London - under two hours by train to the Olympic Park - and the perfect base for a family summer holiday in 2012. You can combine a relaxing stay and take in a couple of days at the Games as well.

Norfolk has one of the most beautiful coastlines in the UK with miles of gorgeous sandy, unspoilt beaches as well as traditional seaside towns which are perfect for full-on family fun.

Norfolk is also synonymous with The Broads - Britain's magical waterland. These unique waterways are a haven for rare birds and wildlife. Easy to navigate, they offer 125 miles of lockfree waterways. You can take to the water and meander through peaceful countryside discovering quintessentially English villages and market towns, waterside pubs and charming tea shops.

There's a huge choice of places for a great day out from wildlife parks, sea life centres, family attractions, museums and steam engine rides to stately homes and delightful gardens. Or bring your walking boots and enjoy nearly 2,400 miles of public rights of way and trails including the ancient Peddars Way and the refreshing Norfolk Coast path. If cycling is more your style, try the quiet country lanes set against a varied background of sand dunes, salt marshes or woodland paths that pass under Norfolk's famous 'big' skies.

Norfolk's vibrant capital is Norwich, an ancient city boasting some of the finest medieval architecture in Britain with its 2 cathedrals, castle and medley of medieval streets. Against this historic backdrop exists a cosmopolitan city ranked one of the top 10 shopping destinations in the UK, a diverse mix of cultural and arts attractions and a mouth-watering range of restaurants and pubs to suit every budget.

All this and under two hours from the Games by train.

Visit Norfolk - Closer than you think to London.

Variety and Value

Be part of London 2012 - without the crowds. Choose Norfolk as your base for the Games and spoil yourself for choice with a wealth of accommodation and top attractions to choose from.

The variety of accommodation offers something to suit all tastes and budgets from camping and caravanning to luxurious hotels and countryside retreats.

There are attractions aplenty too, whether you are looking for family fun, arts and culture or serene stately homes and gardens. If it's the great outdoors you enjoy we have gorgeous beaches and delightful tranquil countryside to explore, with miles of trails to walk and cycle. Prefer to mess around in boats? Then take to the water on The Broads, Britain's magical waterland and enjoy miles of lock free boating. - And of course, the peace and quiet come free!

Prices will be at a premium in London during the 2012 Games, but make Norfolk your base and your budget will benefit.

Norfolk is the ideal place to spend the Summer of 2012. Take the train to your selected Olympic events, then return to your holiday base in the evening and you could be enjoying a meal by the riverside, a quiet country walk, or take the family out to the theatre - all for a lot less than in London.

Be part of 2012 - but stretch your budget and enjoy the peace and quiet of Norfolk as your base for the summer 2012 Games.